Best of Branded Content Marketing by Andrew Canter, Justin Kirby, Greta McFarlane, Mark Welland & The Branded Content Marketing Association

Best of Branded Content Marketing

By Andrew Canter, Justin Kirby, Greta McFarlane, Mark Welland & The Branded Content Marketing Association

  • Release Date: 2013-04-19
  • Genre: Marketing e vendas
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Description

Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing is the first in a series of social media and branded content ebooks. 

This book includes explanations and observations from contributors as diverse as Laurence Llewelyn-Bowen, DuPont, MINI, HSBC, Remington, Duchy Originals, Ipsos OTX MediaCT, Martha Fiennes, BBC Worldwide, Capital One, Perrier and more.

It features 10 of the best recent campaigns produced by major brands and SMEs, providing different perspectives on how organisations are approaching the use of branded content and how consumers are responding – complete with details about the challenges faced, solutions chosen and results achieved.

Finally, expert practitioners from around the world postulate about what the future holds for branded content marketing – and invite you to provide your own views via an interactive form.

The book was pre-launched in April 2013 at MIPTV in Cannes where it was cited as "extremely well-received" and "a fantastic read".

We hope you enjoy it and find it useful for your work. 

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